Diseño de marca – 2017

MOONCAKE

Mooncake es una marca de pastelería artesanal argentina que busca ofrecer los mejores sabores para los eventos sociales de sus clientes.

Trabajo:

– Diseño de logotipo

– Tarjetas personales

– Etiquetas de productos

– Diseño de packaging

– Posts para redes sociales

Seguílos en:

<img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541" data-recalc-dims="1" />

<img decoding="async" width="62" height="19" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/08/Separador-amarillo.png?resize=62%2C19&ssl=1" alt="" title="" class="wp-image-16454" data-recalc-dims="1" />

DISEÑO DE ISOLOGOTIPO

Tomando como referencia parte del nombre de la marca, se decidió resaltar las etapas que transita la luna durante el mes. De esta manera las letras “O” de “Mooncake” se convierten en luna creciente y menguante.

<img decoding="async" width="62" height="19" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/08/Separador-amarillo.png?resize=62%2C19&ssl=1" alt="" title="" class="wp-image-16454" data-recalc-dims="1" />

PALETA DE COLOR

<img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541" data-recalc-dims="1" />

<img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541" data-recalc-dims="1" />

<img decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17559" data-recalc-dims="1" />

<img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" alt="" title="" data-srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" data-recalc-dims="1" data-src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" data-sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img fetchpriority="high" decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17541" data-recalc-dims="1" />

<img decoding="async" width="268" height="268" src="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?resize=268%2C268&ssl=1" alt="" title="" srcset="https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?w=268&ssl=1 268w, https://i0.wp.com/sasy.com.ar/wp-content/uploads/2019/11/Iso-mooncake-bordo.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 268px) 100vw, 268px" class="wp-image-17559" data-recalc-dims="1" />

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