Asesoría: Primeros pasos

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ASESORÍA PARA MARCAS CON ALMA QUE RECIÉN COMIENZAN

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Muchos de los problemas comunicacionales de las marcas provienen de que no se tomaron el tiempo de analizar en profundidad los aspectos base.Y sin tener definida una buena base, todo lo que intentemos después no tendrá fruto alguno. Por eso, estas son algunos puntos que analizaremos juntos:

[/fusion_text][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»30px» bottom_margin=»30px» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][/fusion_builder_column][fusion_builder_column type=»1_6″ layout=»1_6″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» element_content=»»][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»2_5″ layout=»2_5″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_imageframe image_id=»15317″ style_type=»none» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» alt=»» link=»» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]http://estudiosasy.com.ar/wp-content/uploads/2017/07/Consultoria-PrimerosPasos-foto3-e1510667918167.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»3_5″ layout=»3_5″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_content_boxes layout=»icon-on-side» columns=»1″ title_size=»» title_color=»» body_color=»» backgroundcolor=»» iconcolor=»#141414″ icon_circle=»no» icon_circle_radius=»» circlecolor=»» circlebordersize=»0″ circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» icon_size=»» icon_hover_type=»» hover_accent_color=»#fc1743″ link_type=»» link_area=»» link_target=»» icon_align=»left» animation_type=»» animation_delay=»» animation_offset=»» animation_direction=»left» animation_speed=»0.3″ margin_top=»» margin_bottom=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_content_box title=»Reconocer realmente qué es lo que vendemos » backgroundcolor=»transparent» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»Read More» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

(y déjame adelantarte que no se trata de tus productos exclusivamente).

[/fusion_content_box][fusion_content_box title=»Diferenciar tu público objetivo de tu cliente ideal » backgroundcolor=»» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

(si pensabas que eran lo mismo, entonces deberíamos charlar)

[/fusion_content_box][fusion_content_box title=»Reconocer cuál es la personalidad de tu negocio » backgroundcolor=»» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

(la gente conecta con personas, no con cosas)

[/fusion_content_box][fusion_content_box title=»Analizar el estilo de vida y los intereses de tu proyecto» backgroundcolor=»» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» /][fusion_content_box title=»Establecer objetivos claros y alcanzables» backgroundcolor=»» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

(sin conocer la meta no podemos trazar un camino)

[/fusion_content_box][fusion_content_box title=»Conocer los 4 pilares fundamentales» backgroundcolor=»» icon=»fa-check-circle» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

donde deberías plantear tu comunicación para llegar a tu cliente: reconocimiento, relación, promoción y comunicación.

[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»20px» bottom_margin=»20px» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][fusion_content_boxes layout=»timeline-horizontal» columns=»4″ title_size=»» title_color=»» body_color=»» backgroundcolor=»» iconcolor=»» icon_circle=»» icon_circle_radius=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» icon_size=»» icon_hover_type=»» hover_accent_color=»#e91e63″ link_type=»» link_area=»» link_target=»» icon_align=»left» animation_type=»» animation_delay=»» animation_offset=»» animation_direction=»left» animation_speed=»0.3″ margin_top=»» margin_bottom=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_content_box title=»3 SESIONES» backgroundcolor=»» icon=»fa-clock-o» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»Read More» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Este programa de asesoría son 3 sesiones de análisis profundo. Nos reuniremos de forma online durante una hora, una vez a la semana.

[/fusion_content_box][fusion_content_box title=»TEÓRICO – PRÁCTICO» backgroundcolor=»» icon=»fa-pencil» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Creo que el conocimiento sirve solo cuando se pone en práctica. Por eso, haremos una serie de ejercicios para que puedas aplicar toda esa teoría directamente sobre tu proyecto.

[/fusion_content_box][fusion_content_box title=»MACHETES» backgroundcolor=»» icon=»fa-book» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Al finalizar cada sesión, te envío un resumen con lo que hayamos visto para que puedas revisarlo las veces que quieras.

[/fusion_content_box][fusion_content_box title=»TE ACOMPAÑO EN CADA PASO» backgroundcolor=»» icon=»fa-heart» iconflip=»» iconrotate=»» iconspin=»no» iconcolor=»» circlecolor=»» circlebordersize=»» circlebordercolor=»» outercirclebordersize=»» outercirclebordercolor=»» image=»» image_width=»35″ image_height=»35″ link=»» linktext=»» link_target=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Mi idea es acompañarte en cada paso. Por lo tanto, vamos a ver juntos cada ejercicio y lo vamos a ir ajustando para que avances a paso seguro.

[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»rgba(255,255,255,0)» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»#fc1743″ border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»2″ border_color=»#141414″ border_style=»solid» border_position=»all» padding_top=»0px» padding_right=»10px» padding_bottom=»0px» padding_left=»10px» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»30px» bottom_margin=»30px» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][fusion_builder_row_inner][fusion_builder_column_inner type=»1_6″ layout=»1_6″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» border_position=»all» element_content=»»][/fusion_builder_column_inner][fusion_builder_column_inner type=»2_3″ layout=»2_3″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» border_position=»all»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» class=»» id=»»]

ESTE PROGRAMA ENFOCADO EXCLUSIVAMENTE EN TU NEGOCIO REPRESENTA UNA INVERSIÓN DE $79 USD

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¡ESTO ES LO QUE NECESITO!

[/fusion_text][fusion_button link=»https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=VWTP24FWPFTWW» title=»» target=»_self» link_attributes=»» alignment=»center» modal=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» color=»custom» button_gradient_top_color=»#141414″ button_gradient_bottom_color=»#141414″ button_gradient_top_color_hover=»#ffffff» button_gradient_bottom_color_hover=»#ffffff» accent_color=»#ffffff» accent_hover_color=»#141414″ type=»flat» bevel_color=»» border_width=»2″ size=»» stretch=»default» shape=»square» icon=»» icon_position=»left» icon_divider=»no» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]AGENDAR MI REUNIÓN AHORA[/fusion_button][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»30px» bottom_margin=»30px» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][fusion_builder_row_inner][fusion_builder_column_inner type=»1_6″ layout=»1_6″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» border_position=»all» element_content=»»][/fusion_builder_column_inner][fusion_builder_column_inner type=»2_3″ layout=»2_3″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» border_position=»all»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» class=»» id=»»]

ATENCIÓN: Si tu marca es sustentable o de impacto social me gustaría darte un empujoncito extra con un 20% de descuento en cualquiera de mis servicios. Escribime a hola@estudiosasy.com.ar contandome de tu proyecto para acceder al descuento.

[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_6″ layout=»1_6″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no» border_position=»all» element_content=»»][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»30px» bottom_margin=»30px» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»fixed» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»http://estudiosasy.com.ar/wp-content/uploads/2017/07/gray-and-white-background.jpg» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»2″ border_color=»#141414″ border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»20PX» bottom_margin=»20PX» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][fusion_text]

¿NO SABÉS BIEN SI ESTE SERVICIO ES PARA VOS?

Solicitá una reunión online de evaluación conmigo, totalmente gratuita.

Juntos revisaremos el estado en que se encuentra tu emprendimiento y así podré asesorarte sobre la mejor solución para tu negocio.

[/fusion_text][fusion_button link=»https://calendly.com/sasy/hola» title=»» target=»_self» link_attributes=»» alignment=»center» modal=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» color=»custom» button_gradient_top_color=»» button_gradient_bottom_color=»» button_gradient_top_color_hover=»#ffffff» button_gradient_bottom_color_hover=»#ffffff» accent_color=»» accent_hover_color=»» type=»flat» bevel_color=»» border_width=»» size=»» stretch=»default» shape=»square» icon=»» icon_position=»left» icon_divider=»no» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Agendar una reunión sin cargo de 20 minutos[/fusion_button][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»20PX» bottom_margin=»20PX» border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]